Search Engine Optimization (SEO): What It Is & What It Isn’t

seo

Search Engine Optimisation (SEO) has existed since 1990, when the first Internet search engine, called Archie, was created.

Today, Google is the world’s most popular search engine.

We all know how Google works. You type in your phrase or keyword, and Google finds you the relevant websites. Easy.

Although Google finds thousands of websites related to each specific keyword or phrase, most of us only look at the first three or four links on the first page of results. After all, those at the top probably deserve to be there, right?

Right. So, the aim of SEO is to get a website shown at the top of Google’s search results, resulting in more people clicking and visiting. So, it’s all about optimizing the website for Google.

So What Does That Mean For Your Business?

If your company’s website is able to reach the top spot of Google’s search engine results, then you stand a better chance of increasing your website traffic, which, in turn, will lead to more customers.

Being top of Google for a certain keyword is also great for customers to see. It shows that you’re the top dog in that sector, and you’re working hard on your company’s image and brand online. That’s a big trust builder.

How Is SEO Done?

SEO is about doing lots of different things to make your website stand out to Google, including the following:

● Having high quality written content on your website which has the right “keywords”.
● Having a fast and well designed website.
● Having “high quality links” to your website from external sources.
● Having a strong social media presence (thanks to readers sharing blog posts).

First and foremost, the website itself needs to be tuned up a little. Written content on the home page (and all other pages for that matter) need to be well written, and they need to contain a healthy amount of relevant keywords. Not too much though, as Google isn’t easy to fool these days.

A website’s speed also plays a big role, as does a website’s standing on social media. For example, a website with lots of mentions on Twitter and Facebook is more likely to be ranked higher on Google.

Blogging plays a very big role in Search Engine Optimization. In fact, it is arguably the most important part of it.

Producing regular, valuable blog posts on relevant topics will help your website stand out for more keywords on Google, attract back-links from other websites, and give you and your readers something to share on social media.

If you can balance all of the above strategies just right, the results should start forming over a period of a few months, depending on how competitive your industry is.

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